Social Media Campaign Management

2022 Dallas ISD Educator of the Year

Campaign Summary: As part of the Dallas ISD Educator of the Year Committee, I oversaw the execution of all blog, social media, and website content for the 2022 Dallas ISD Educator of the year campaign. This campaign was highly cross-collaborative, involving multiple teams and departments, and content was created in English and Spanish. Campaign planning began in November 2021 and culminated at Dallas ISD inaugural Educator of the Year Awards Ceremony in May 2022.

Scope of work:

Creation of social media plan and analytics (linked below).
Blog post announcing Teacher of the Year nominees and finalists.
Blog post announcing Principal of the Year nominees and finalists.
Blog posts highlighting 12 Teacher of the Year finalists and six Principal of the Year finalists.
Social media posts highlighting all 18 finalists across Facebook, Twitter and Instagram.
Stage managing inaugural Educator of the Year event.
Creation and posting of all social media posts announcing winners in six categories across platforms.

Results:

This campaign totaled more than 900,000 impressions across Facebook, Instagram and Twitter. See link below for more details.

Link to Social media plan and analytics

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Social Media Highlights

Colorado Springs Chamber & EDC

Grew CSCEDC’s Facebook following by 39% in less than three months
Earned 749K impressions across social media channels in 2022 Q3

Dallas ISD

As the director of digital communication, I led the social media efforts for one of the largest urban school districts in the country. Experience working solo and overseeing a social media team. Expert in organic social media strategy and content creation.

Facebook: 87,000+ followers
Twitter: 89,000+ followers
Instagram: 21,000+ followers
- Grew Instagram following by 19% from 17K in Jan. 2020 to 20.3K in Jan. 2022
Strategized and launched district TikTok account to engage a broader audience
Train and equip 200+ schools and 100+ departments on how to create & manage social media accounts

Newsletters

Newsletter Transformation

I rebranded and streamlined the Colorado Springs Chamber & EDC’s weekly newsletter series, converting from MailChimp to Constant Contact and averaging a 25%+ open rate. Talk about a glow-up!