Hi, I’m Jess!

I am a creative soul with the goal to always SAY JESS TO LIFE! This has been my motto since college and truly embodies my desire to fully embrace every moment and celebrate all the things, big and small, in this sweet gift of life.

Say Jess COlor Analysis

I absolutely love helping others discover their most flattering colors using color analysis! My approach is rooted in research, practice, and a real passion for helping clients understand what colors make them look and feel their best.

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Say Jess Communications Consulting

I love to help organizations elevate their digital communication through my consulting work! My expertise is in public education and educational nonprofits and I have more than a decade of experience in social media, web, copywriting, and copyediting.

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Say Jess Consulting Portfolio

Social Media

Newsletters

Copywriting

Video Content

Digital Graphics

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Social Media Campaign Management

2022 Dallas ISD Educator of the Year

Campaign Summary: As part of the Dallas ISD Educator of the Year Committee, I oversaw the execution of all blog, social media, and website content for the 2022 Dallas ISD Educator of the year campaign. This campaign was highly cross-collaborative, involving multiple teams and departments, and content was created in English and Spanish. Campaign planning began in November 2021 and culminated at Dallas ISD inaugural Educator of the Year Awards Ceremony in May 2022.

Scope of work:

Creation of social media plan and analytics (linked below).
Blog post announcing Teacher of the Year nominees and finalists.
Blog post announcing Principal of the Year nominees and finalists.
Blog posts highlighting 12 Teacher of the Year finalists and six Principal of the Year finalists.
Social media posts highlighting all 18 finalists across Facebook, Twitter and Instagram.
Stage managing inaugural Educator of the Year event.
Creation and posting of all social media posts announcing winners in six categories across platforms.

Results:

This campaign totaled more than 900,000 impressions across Facebook, Instagram and Twitter. See link below for more details.

Link to Social media plan and analytics

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Social Media Highlights

Colorado Springs Chamber & EDC

Grew CSCEDC’s Facebook following by 39% in less than three months
Earned 749K impressions across social media channels in 2022 Q3

Dallas ISD

As the director of digital communication, I led the social media efforts for one of the largest urban school districts in the country. Experience working solo and overseeing a social media team. Expert in organic social media strategy and content creation.

Facebook: 87,000+ followers
Twitter: 89,000+ followers
Instagram: 21,000+ followers
- Grew Instagram following by 19% from 17K in Jan. 2020 to 20.3K in Jan. 2022
Strategized and launched district TikTok account to engage a broader audience
Train and equip 200+ schools and 100+ departments on how to create & manage social media accounts

Newsletters

Newsletter Transformation

I rebranded and streamlined the Colorado Springs Chamber & EDC’s weekly newsletter series, converting from MailChimp to Constant Contact and averaging a 25%+ open rate. Talk about a glow-up!